Crunching the Numbers
Crunching the Numbers: January 2011
Feel that chill in the air? It’s not just climate change, friends. The music industry is suffering through historic lows in record sales, the worst since SoundScan started tallying them in 1991.
How are country artists faring? Let’s take a look at cumulative sales for current albums. Sales are rounded to the nearest hundred.
Top Selling Current Country Albums
Carrie Underwood and Female Country Artists: A Historical Perspective
I’ve always been something of a chart junkie. While I don’t pay as close attention as I used to, I still have a pretty good handle on historical trends. One artist I’ve been keeping an eye on is Carrie Underwood. When each official country single from her first two albums peaked at #1 or #2, it caught my attention.
But I never expected the trend to continue, with three more #1 hits from the new album. The source of that belief was the history of women on country radio, especially in the twenty most recent years that were based on actual monitored airplay instead of radio playlists. Since that change, far less records have gone #1 or #2.
Top-Selling Country Albums of 2009
Here are the top selling country albums of the calendar year 2009. The number in parentheses is the album’s rank on the overall list encompassing all genres. The totals are rounded to the nearest thousand:
- Taylor Swift, Fearless (1) – 3,157,000
- Zac Brown Band, Foundation (15) – 1,243,000
- Carrie Underwood, Play On (19) – 1,150,000
- Rascal Flatts, Unstoppable (21) – 1,123,000
- Lady Antebellum, Lady Antebellum (24) – 948,000
- Jason Aldean, Wide Open (27) – 940,000
- Darius Rucker, Learn to Live (31) – 849,000
- Taylor Swift, Taylor Swift (36) – 766,000
- Keith Urban, Defying Gravity (38) – 715,000
- Sugarland, Love On the Inside (41) – 678,000
Age Ain’t Nothin’ But a Number
While Taylor Swift mania continues to grow, there’s another impressive accomplishment being achieved by two veterans of country music on the opposite end of the age spectrum.
Contrary to what is commonly believed, there has always been a ceiling on how old you could be and still get country airplay. This year, both George Strait and Reba McEntire have been working steadily to shatter that ceiling.
Take a look at the age of country legends when they earned their most recent top ten solo hit:
Album Sales Update: July 2009
It’s time for an album sales update, our first since May 23. Brad Paisley is off to a strong start with American Saturday Night, selling 130k in its first week. That’s about 70k less than his previous two studio albums – Time Well Wasted and 5th Gear – opened with, but not a terrible drop-off, considering the state of the music market.
Meanwhile, the new studio albums by Rascal Flatts and Keith Urban are slowing down considerably, now being outpaced on a weekly basis by 2008 releases by Taylor Swift, Zac Brown Band, Darius Rucker and Lady Antebellum.
Among younger acts with a new album in 2009, the most impressive sales are coming from Jason Aldean, while 2008 releases from Kellie Pickler, Billy Currington, and Randy Houser are showing new signs of life.
Biggest disappointments? It’s hard not to look in the direction of Martina McBride, who has barely cleared the 100k mark on her new studio set. Lee Ann Womack’s 2008 set just made it over that mark, too. Then again, one only needs to have sold 455 copies to make the chart this week, with the anchor position going to Wynonna with that total. Her covers album Sing – Chapter 1 has sold 41k to date.
Here are the latest totals for albums released over the past three years that are still charting:
2009
- Rascal Flatts, Unstoppable – 842,000
- Keith Urban, Defying Gravity – 452,000
- Jason Aldean, Wide Open – 384,000
- Kenny Chesney, Greatest Hits II – 281,000
- Dierks Bentley, Feel That Fire – 219,000
- Martina McBride, Shine – 104,000
- John Rich, Son of a Preacher Man – 103,000
- Eric Church, Carolina – 94,000
- Rodney Atkins, It’s America – 88,000
- Jake Owen, Easy Does It – 81,000
Album Sales Update
2009
* Rascal Flatts, Unstoppable – 669,000
* Keith Urban, Defying Gravity – 349,000
* Jason Aldean, Wide Open – 241,000
* Dierks Bentley, Feel That Fire – 189,000
* Martina McBride, Shine – 89,000
* John Rich, Son of a Preacher Man – 89,000
* Rodney Atkins, It’s America – 72,000
* Jake Owen, Easy Does It – 70,000
* Eric Church, Carolina – 66,000
* Randy Travis, I Told You So: Ultimate Hits – 59,000
* Randy Rogers Band, Randy Rogers Band – 57,000
* Pat Green, What I’m For – 54,000
* Willie Nelson & Asleep at the Wheel, Willie & The Wheel – 50,000
* Billy Ray Cyrus, Back to Tennessee – 29,000
* Jason Michael Carroll, Growing Up is Getting Old – 26,000
* Dean Brody, Dean Brody – 5,000