Country Music Firsts
Our readers have clearly responded well to our Back to the Nineties features this month. (Fret not, there are more on the way.) Part of the reason is that so many of you, like myself and Leeann, first discovered country music in that decade.
This isn’t too surprising, as the nineties helped establish country music as a genre with widespread appeal. The suburbanization of once-rural America reached its apex, and at the same time, CMT deeply penetrated the cable market. For you newbies, the channel was 24-hour videos back then, with remarkably democratic video rotation.
A clip in heavy rotation would only be seen two more times a day than one in light rotation. This is the reason both Mutt Lange and Sean Penn discovered Shania Twain through her “What Made You Say That” clip, which was played extensively on the channel despite the song stalling at #55 at radio.
The New York country radio station back then would do a “Country Convert” feature every morning. A radio listener would call in and say what song converted them to country music. Newbies to country music back then had a religious zeal to them, and would work very hard trying to convince others to fall in love with the music.
Poor choices lead to a lack of cohesion on the latest Kellie Pickler release. There’s such an incongruity between the softly sung verses and the bombastic chorus that it’s hard to get a handle on how she’s asking the titular question. Is she angry? Sad? Disappointed? Disbelieving? Take any twenty seconds of the song, and you might get a different answer.
It seemed like Chely Wright was on the cusp of stardom for her entire career, releasing several albums in the nineties that garnered enough interest to keep her signed but not quite enough to make her an established star. She finally scored a big hit when “Single White Female” went #1, and the album of the same name would eventually be certified gold.
Deana Carter was one of the first post-Shania Twain female country stars, and she quickly proved she could sell in big numbers. Thanks to the omnipresent smash “Strawberry Wine”, she soon owned a debut album that went platinum five times over.
A group of veteran industry songwriters and performers came together as BlackHawk, and were quickly signed to Arista Nashville, a label that had already had success with Exile and Diamond Rio. Their debut album was a smash, selling double-platinum and spawning five hits.
Even though they never made it into heavy rotation on country radio, The Mavericks were still one of country music’s most lauded bands in the mid-nineties. The CMAs named them Vocal Group in both 1995 and 1996, and they won similar honors from the Grammys and the ACMs.
He could’ve been – heck, still could be – one of the genre’s great traditional vocalists. The depth of his baritone was matched by its nuance, making Josh Turner sound like an amateur in comparison. Here’s hoping he’ll resurface sometime soon, since he could blow most of today’s young guys out of the water.
The nineties brought some artists who never became full-fledged stars, but were a heck of a lot more than one-hit wonders, either. One of those was Rick Trevino, who showed great promise with a solid gold-selling debut album. Though he strayed too far down the radio fodder road with his next two projects, that approach still produced a #1 hit in “Running Out of Reasons to Run.”
When Collin Raye first surfaced, it seemed like he was a poor man’s Vince Gill. Nice, sweet vocals but not much depth. However, he’d reveal himself as having one of country music’s stronger song senses. At his peak, he enjoyed both commercial success and regular Male Vocalist nominations.
Country music isn’t exactly known for its exultations to hit the dance floor, so it’s no surprise that this dance request is directed at his wife. Turner is charming as ever, even if he has a bit of trouble keeping up with the beat as he tosses off the lyrics.