A Peter Cooper article in today’s edition of the Tennessean:
The album of the year nominees are … as yet unannounced. That’s because the Academy re-thought its prerequisite that album contenders sell at least 300,000 copies. Several of last year’s most acclaimed country albums, including Jamey Johnson’s That Lonesome Song, did not meet the sales requirement, and ACM officials held a board meeting, waved the prerequisite and mandated a re-vote. Results of the re-vote will be announced in March.
Album rule was outdated
Romeo said it became clear during the voting process that the sales requirement in the album category had become antiquated due to changes in the way people consume music. The ACM normally uses an initial vote to take the field of album nominees down to 20, from which five finalists will be chosen. But only nine albums this year survived the 300,000 minimum.
“Does this mean country music isn’t doing business?” Romeo asked rhetorically. “No. But it means that the kind of business we’re doing is changing. It may not be albums anymore; it may be singles downloads and ring tones.”
There had been ongoing discussion and dissention centering around the ACM’s album category rules, with many holding up That Lonesome Song as a case in point. Though it has not been a slam-dunk sales success, the album helped Johnson to two Grammy nominations, and it was Music Row’s most critically acclaimed album of 2008. Thus, Johnson’s record company argued, the album would appear to merit consideration.
“We want to be inclusive and fair, and I think this change shows that if we feel something’s not right, we’re not afraid to change it,” Romeo said.
The Academy of Country Music membership clearly made the right decision. In the last two years, the academy has shown a willingness to look beyond the charts in the Single of the Year category. Miranda Lambert’s “Famous in a Small Town,” which peaked at No. 14 in November 2007, was a losing nominee in last year’s race; this year, two No. 1 singles (“Waitin’ on a Woman” and “You’re Gonna Miss This”) are matched with Lambert’s “Gunpowder and Lead” (No. 7), Jamey Johnson’s “In Color” (No. 10) and Heidi Newfield’s “Johnny & June” (No. 11). The Album of the Year category should recognize the most essential album released during the year, and a little technicality shouldn’t squash an album’s chance of being nominated. With the current buzz building around his career, expect Johnson to be celebrating a gold record sometime in 2009.
Is it just me, or do record execs think way too much about ringtones as a sustainable source of income? To me that whole thing just screams “fad.”
Anyways, this is definitely good news.
Hopefully with less emphasis on sales, we’ll start to see some more interesting and more deserving nominees in the album category. I disagree, though, that the fact that only nine albums surived the 300,000 units sold requirement means that country isn’t doing business. Just a year or two ago, artists were worried about losing their record deals if they couldn’t reach platinum level sales within a year of an album’s release. 300,000 was considered successful back in the 80s.
Heading in the right direction. At least, that levels the playing field a lil more.
Hopefully this means that Joey + Rory’s album will be in consideration now, same goes for Kasey Chambers & Shane Nicholson. While that’d be great, I get the sense that all this means is that albums by Jamey Johnson and Heidi Newfield will now be in the list and we’ll then see Strait, Sugarland, and Taylor Swift as the other 3.
I guess if my prediction came true then UMG would have 4 of the 5 artists (they distribute/promote Taylor Swift to retail).
And it means Lee Ann Womack’s stellar piece of work should make the cut.
And, hopefully, Patty Loveless’ current masterpiece, Sleepless NIghts..